Beyond the logo, I crafted promotional materials tailored to engage the target audience, from fun business cards to posters and compelling social media graphics. I designed trendy hoodies featuring the new logo, captivating typography, photography, and bold color schemes. These hoodies doubled as fashion statements and potent brand ambassadors, sparking interest and amplifying visibility, making the statement "This is a lifestyle."
I addressed the marketing challenge through strategic design and research, revitalizing "Headquarters: The Grooming Shop" and positioning it for sustained relevance and growth. The rebrand struck a delicate balance, appealing to existing and prospective customers, ensuring the shop's continued success in the dynamic Los Angeles market.
Price Card — Front
Price Card — Back
Poster
Business card — Front
Business card — Back
Social media — IG story
Promotional flyer — Front
Promotional flyer — Back