The branding commemorates Leimert Park's vibrancy, bold history, and community and welcomes the community to immerse themselves in the creative world. Introducing the youth to new adventures and ideas in the different creative fields.
The Identity features the typeface Lektorat, displaying a bold design creating visual impact using colors that connect the audience to the festival. The colors utilize a vibrant palette inspired by the community and local culture, representing playfulness, excitement, love, wisdom, and intelligence.