Cal State LA News Feat
For these two Cal State LA news features, I was asked to rethink how the university presents its printed stories. Instead of following the familiar newspaper format, I designed a more deliberate editorial system—clear hierarchy, modular grids, and layouts that give each narrative space to function on its own terms.The student feature centers on progression and voice. I used a flexible column structure, prominent pull quotes, and open pacing to support a story grounded in resilience and academic growth.
The faculty feature takes a more structured approach. A tighter grid, controlled typographic scale, and defined sectioning emphasize the continuity and depth of a long academic career.
Both pieces operate within the same system but adapt to their subjects' tones. The result is a layout approach that moves away from traditional university news design toward something more intentional, readable, and contemporary.
Cal State LA x LAFC Email Banner
This email banner was developed for a joint Cal State LA and LAFC promotion, designed to inform university staff about Cal State LA Night at BMO Stadium and guide them to ticket access.
The design draws from the form language of a traditional event ticket. Proportion, spatial compression, and a nonfunctional barcode are used as visual cues—not to replicate a working ticket, but to reference the pre-digital experience while making it explicit that this graphic is not a ticket. The approach introduces familiarity without disrupting the practical requirements of an email asset.
The layout is built on a disciplined hierarchy: institutional branding, event details, and the call-to-action are sequenced for rapid scanning across email platforms. Cal State LA and LAFC brand elements are integrated within a shared system, ensuring both identities operate cohesively rather than competitively.
The outcome is a targeted digital communication piece—tight in structure, aligned to both brands, and designed to deliver essential information with clarity and intent.