The logo is where it all starts. The teal rooster, outlined in mustard yellow, is more than just a symbol. It represents the commitment to quality, reflecting how Bonnie B's BBQ is slow-cooked to perfection from dusk to dawn, ensuring every bite delivers the perfect flavor and texture. This isn't just a rooster—it's a guardian of tradition and a promise of taste.
Typography plays a crucial role in reinforcing the brand's message. Beastly isn't just a typeface; it's Bonnie B's voice. Originating from the Lubalin 100 project, it gives the brand name weight and presence, making it impossible to ignore. Nitti Grotesk steps in for the tagline, grounding the brand in something real and honest, much like the BBQ itself.
Color is equally intentional. The orange-red brings boldness and energy, the teal adds balance and freshness, and the mustard yellow ties it all together with warmth. These colors aren't just for show—they echo the slow-cooked perfection that happens from dawn till dusk.
To top it off, I created the slogan, "Yes, it's that good..." paired with a playful warning: "Warning: Do not lick fingers; BBQ sauce may cause you to bite yourself." This adds a touch of humor, reinforcing the idea that Bonnie B's isn't just about food—it's about an experience.
Take away box
Take away bag
Front of business card
Back of business card